2020 was a monumental year. Mobile boomed and consumers spent more in apps and games than ever before.

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Mobile advertising is guaranteed to be one of the main trends next year. Particularly during the Covid-19 pandemic, people are spending even more time connected to their smartphones and mobile devices than ever, and brands know that. Therefore, we can expect businesses to be more present in those gadgets and increase investment in mobile advertising

Global Spend Across iOS and Google Play Stores to Hit $112 Billion in 2020, Growth of 25% Year Over Year

Across iOS and Google Play, total spend in mobile apps and games set a new annual record. While 65 cents of every dollar went to iOS, spend in Google Play will grow close to 30% — a trend we’ve reported on for many quarters. iOS maintains the stronghold of global spend, but due to competitive Android devices and a growing device footprint, Google Play has seen sizable growth.

App Annie recently published their key mobile trends for 2021 and they expect mobile ad spend to reach $290 Billion in 2021. This estimation represents a 2-year CAGR of 21%. The high ad spend is a result of the growth in mobile activity during 2020. The average daily time spent per user went up 20% from 2019 during the pandemic, hitting a new high of 4 hours and 20 minutes per day. This equates to over 25% of the average user’s daily waking hours.

According to App Annie’s data, mobile ad placements increased by 70% in H1 2020 despite reduced budgets. The U.S. presidential election had a major impact on mobile ad spend in the latter part of 2020 and ad spend is not expected to slow down next year. App Annie believes that consumer shift to mobile is not an isolated trend and the increased time spent on mobile was already happening before global lockdowns. A large portion of this growth is expected to come from m-commerce which will likely see a surge next year.