Each day we analyze the movements of 280M+ consumers to identify who enters any of the millions of locations we monitor. We receive a precise location (GPS coordinate) of their mobile devices, which they choose to share through hundreds of apps and websites.
The locations we monitor are designated by proprietary hand drawn GeoFences – our team draws a shape around each location we monitor, which includes only areas relevant to the business or place we’re after. This eliminates false matching of people who are driving by, or in a neighboring business.
We can see where consumers go, where they shop, and how their real life behavior correlates to their online behavior. All store visits are available by Category, Brand, DMA, Zip, Census Tract, or Coordinates.