Year-over-year change in Chipotle’s share of U.S. quick-service restaurant store visits, H2 2024 → H2 2025.
Chipotle gained share of U.S. quick-service restaurant store visits, ranking #11 of 23 brands measured in the category. Measured from deterministic opt-in device visits across ~74.6M U.S. households — same-store and outlier-trimmed, so this is real visitation, not a coverage artefact.
The full Fast food & QSR category, ranked.
| Brand | YoY share change | ||
|---|---|---|---|
| 1 | Carl's Jr | +19.3% | |
| 2 | In-N-Out Burger | +15.0% | |
| 3 | Pizza Hut 🏆 | +11.8% | |
| 4 | Jack in the Box | +10.0% | |
| 5 | Arby's | +7.6% | |
| 6 | KFC | +6.5% | |
| 7 | Taco Bell | +6.3% | |
| 8 | Hardee's | +6.1% | |
| 9 | Burger King 🏆 | +4.9% | |
| 10 | Popeyes | +4.3% | |
| 11 | Chipotle | +3.8% | |
| 12 | Domino's | +3.5% | |
| 13 | Wendy's | +2.1% | |
| 14 | Whataburger | -0.2% | |
| 15 | Chick-fil-A | -0.4% | |
| 16 | Dairy Queen 🏆 | -2.0% | |
| 17 | Subway | -2.8% | |
| 18 | McDonald's 🏆 | -3.1% | |
| 19 | Sonic | -3.6% | |
| 20 | Baskin-Robbins | -5.0% | |
| 21 | Dunkin' | -6.9% | |
| 22 | Tim Hortons | -7.9% | |
| 23 | Wawa | -8.2% |
Method. Share is each chain’s portion of total category store visits, resolved deterministically from opt-in device visits across ~74.6M U.S. households. Change is same-store (only locations active in both periods) and outlier-trimmed, so it reflects real visitation rather than coverage or panel changes; it is category-relative, which controls for seasonality and panel growth. Comparison is H2 2024 vs H2 2025. Aggregate and k-anonymous — never PII. Movement reflects both creative and media weight and is not attributed to creative alone.
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