Year-over-year change in Dillard's’s share of U.S. big-box and department store store visits, H2 2024 → H2 2025.
Dillard's gained share of U.S. big-box and department store store visits, ranking #4 of 14 brands measured in the category. Measured from deterministic opt-in device visits across ~74.6M U.S. households — same-store and outlier-trimmed, so this is real visitation, not a coverage artefact.
The full Big-box & department category, ranked.
| Brand | YoY share change | ||
|---|---|---|---|
| 1 | Ross Dress for Less | +11.8% | |
| 2 | T.J. Maxx | +10.2% | |
| 3 | Marshalls | +7.9% | |
| 4 | Dillard's | +6.8% | |
| 5 | Sam's Club | +5.8% | |
| 6 | Nordstrom | +5.2% | |
| 7 | Costco | +3.0% | |
| 8 | Target | -0.1% | |
| 9 | JCPenney | -0.2% | |
| 10 | Walmart 🏆 | -1.4% | |
| 11 | Macy's | -3.1% | |
| 12 | Kohl's | -3.1% | |
| 13 | Big Lots | -6.4% | |
| 14 | BJ's Wholesale | -7.4% |
Method. Share is each chain’s portion of total category store visits, resolved deterministically from opt-in device visits across ~74.6M U.S. households. Change is same-store (only locations active in both periods) and outlier-trimmed, so it reflects real visitation rather than coverage or panel changes; it is category-relative, which controls for seasonality and panel growth. Comparison is H2 2024 vs H2 2025. Aggregate and k-anonymous — never PII. Movement reflects both creative and media weight and is not attributed to creative alone.
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