Did Jeep gain or lose foot traffic?

+0.7%

Year-over-year change in Jeep’s share of U.S. Cannes Lions 2026 entrant store visits, H2 2024 → H2 2025.

Jeep gained share of U.S. Cannes Lions 2026 entrant store visits, ranking #4 of 13 brands measured in the category. Measured from deterministic opt-in device visits across ~74.6M U.S. households — same-store and outlier-trimmed, so this is real visitation, not a coverage artefact. Jeep entered Cannes Lions 2026.

Jeep in context

The full Cannes Lions 2026 entrants category, ranked.

BrandYoY share change
1Pizza Hut QSR+11.8%
2Burger King QSR+4.9%
3Porsche Auto+2.8%
4Jeep Auto+0.7%
5Ford Auto+0.4%
6Audi Auto-0.6%
7Volvo Auto-1.3%
8Walmart Retail-1.4%
9Dairy Queen QSR-2.0%
10Mercedes-Benz Auto-2.8%
11McDonald's QSR-3.1%
12Honda Auto-4.3%
13IKEA Furniture-16.1%

Method. Share is each chain’s portion of total category store visits, resolved deterministically from opt-in device visits across ~74.6M U.S. households. Change is same-store (only locations active in both periods) and outlier-trimmed, so it reflects real visitation rather than coverage or panel changes; it is category-relative, which controls for seasonality and panel growth. Comparison is H2 2024 vs H2 2025. Aggregate and k-anonymous — never PII. Movement reflects both creative and media weight and is not attributed to creative alone.

Who actually shops at Jeep?

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