Year-over-year change in BMW / MINI’s share of U.S. new-car dealership store visits, H2 2024 → H2 2025.
BMW / MINI gained share of U.S. new-car dealership store visits, ranking #1 of 15 brands measured in the category. Measured from deterministic opt-in device visits across ~74.6M U.S. households — same-store and outlier-trimmed, so this is real visitation, not a coverage artefact.
The full Automotive category, ranked.
| Brand | YoY share change | ||
|---|---|---|---|
| 1 | BMW / MINI | +3.0% | |
| 2 | Genesis | +2.9% | |
| 3 | Porsche 🏆 | +2.8% | |
| 4 | Volkswagen | +1.9% | |
| 5 | Kia | +0.8% | |
| 6 | Jeep / Ram 🏆 | +0.7% | |
| 7 | Hyundai | +0.7% | |
| 8 | Ford 🏆 | +0.4% | |
| 9 | Audi 🏆 | -0.6% | |
| 10 | Nissan | -0.8% | |
| 11 | Chevrolet / GMC | -1.2% | |
| 12 | Volvo 🏆 | -1.3% | |
| 13 | Mercedes-Benz 🏆 | -2.8% | |
| 14 | Toyota | -3.5% | |
| 15 | Honda 🏆 | -4.3% |
Method. Share is each chain’s portion of total category store visits, resolved deterministically from opt-in device visits across ~74.6M U.S. households. Change is same-store (only locations active in both periods) and outlier-trimmed, so it reflects real visitation rather than coverage or panel changes; it is category-relative, which controls for seasonality and panel growth. Comparison is H2 2024 vs H2 2025. Aggregate and k-anonymous — never PII. Movement reflects both creative and media weight and is not attributed to creative alone.
Quorum can tell you where BMW / MINI’s visitors also shop, where they live, which CTV publishers they over-index on, and how to reach them — from the same deterministic visit data behind this number. Ask it in plain English over MCP, no account needed, or build the audience directly.
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