Year-over-year change in Hyundai’s share of U.S. new-car dealership store visits, H2 2024 → H2 2025.
Hyundai gained share of U.S. new-car dealership store visits, ranking #7 of 15 brands measured in the category. Measured from deterministic opt-in device visits across ~74.6M U.S. households — same-store and outlier-trimmed, so this is real visitation, not a coverage artefact.
The full Automotive category, ranked.
| Brand | YoY share change | ||
|---|---|---|---|
| 1 | BMW / MINI | +3.0% | |
| 2 | Genesis | +2.9% | |
| 3 | Porsche 🏆 | +2.8% | |
| 4 | Volkswagen | +1.9% | |
| 5 | Kia | +0.8% | |
| 6 | Jeep / Ram 🏆 | +0.7% | |
| 7 | Hyundai | +0.7% | |
| 8 | Ford 🏆 | +0.4% | |
| 9 | Audi 🏆 | -0.6% | |
| 10 | Nissan | -0.8% | |
| 11 | Chevrolet / GMC | -1.2% | |
| 12 | Volvo 🏆 | -1.3% | |
| 13 | Mercedes-Benz 🏆 | -2.8% | |
| 14 | Toyota | -3.5% | |
| 15 | Honda 🏆 | -4.3% |
Method. Share is each chain’s portion of total category store visits, resolved deterministically from opt-in device visits across ~74.6M U.S. households. Change is same-store (only locations active in both periods) and outlier-trimmed, so it reflects real visitation rather than coverage or panel changes; it is category-relative, which controls for seasonality and panel growth. Comparison is H2 2024 vs H2 2025. Aggregate and k-anonymous — never PII. Movement reflects both creative and media weight and is not attributed to creative alone.
Quorum can tell you where Hyundai’s visitors also shop, where they live, which CTV publishers they over-index on, and how to reach them — from the same deterministic visit data behind this number. Ask it in plain English over MCP, no account needed, or build the audience directly.
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