Year-over-year change in HomeGoods’s share of U.S. furniture and home store visits, H2 2024 → H2 2025.
HomeGoods gained share of U.S. furniture and home store visits, ranking #12 of 18 brands measured in the category. Measured from deterministic opt-in device visits across ~74.6M U.S. households — same-store and outlier-trimmed, so this is real visitation, not a coverage artefact.
The full Furniture & home category, ranked.
| Brand | YoY share change | ||
|---|---|---|---|
| 1 | Mattress Firm | +27.8% | |
| 2 | Crate and Barrel | +27.6% | |
| 3 | Sleep Number | +27.2% | |
| 4 | Williams-Sonoma | +24.2% | |
| 5 | Arhaus | +21.8% | |
| 6 | Ethan Allen | +20.5% | |
| 7 | Havertys | +18.6% | |
| 8 | La-Z-Boy | +18.0% | |
| 9 | Restoration Hardware | +17.0% | |
| 10 | Rooms To Go | +14.4% | |
| 11 | Pottery Barn | +10.1% | |
| 12 | HomeGoods | +6.7% | |
| 13 | Ashley Furniture | +6.3% | |
| 14 | West Elm | +5.0% | |
| 15 | Lowe's | -0.6% | |
| 16 | Floor & Decor | -3.4% | |
| 17 | Home Depot | -3.8% | |
| 18 | IKEA 🏆 | -16.1% |
Method. Share is each chain’s portion of total category store visits, resolved deterministically from opt-in device visits across ~74.6M U.S. households. Change is same-store (only locations active in both periods) and outlier-trimmed, so it reflects real visitation rather than coverage or panel changes; it is category-relative, which controls for seasonality and panel growth. Comparison is H2 2024 vs H2 2025. Aggregate and k-anonymous — never PII. Movement reflects both creative and media weight and is not attributed to creative alone.
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