Year-over-year change in Trader Joe's’s share of U.S. grocery store visits, H2 2024 → H2 2025.
Trader Joe's gained share of U.S. grocery store visits, ranking #4 of 11 brands measured in the category. Measured from deterministic opt-in device visits across ~74.6M U.S. households — same-store and outlier-trimmed, so this is real visitation, not a coverage artefact.
The full Grocery category, ranked.
| Brand | YoY share change | ||
|---|---|---|---|
| 1 | Grocery Outlet | +31.6% | |
| 2 | Ralphs | +22.7% | |
| 3 | Vons | +21.2% | |
| 4 | Trader Joe's | +20.5% | |
| 5 | Sprouts | +19.9% | |
| 6 | ALDI | +18.0% | |
| 7 | Whole Foods | +11.6% | |
| 8 | Albertsons | +10.9% | |
| 9 | Publix | +8.4% | |
| 10 | Kroger | +6.7% | |
| 11 | Safeway | +5.9% |
Method. Share is each chain’s portion of total category store visits, resolved deterministically from opt-in device visits across ~74.6M U.S. households. Change is same-store (only locations active in both periods) and outlier-trimmed, so it reflects real visitation rather than coverage or panel changes; it is category-relative, which controls for seasonality and panel growth. Comparison is H2 2024 vs H2 2025. Aggregate and k-anonymous — never PII. Movement reflects both creative and media weight and is not attributed to creative alone.
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