Discount & specialty grocers are taking real-world share — a rising tide led by the value end.
| Brand | YoY share change | ||
|---|---|---|---|
| 1 | Grocery Outlet | +31.6% | |
| 2 | Ralphs | +22.7% | |
| 3 | Vons | +21.2% | |
| 4 | Trader Joe's | +20.5% | |
| 5 | Sprouts | +19.9% | |
| 6 | ALDI | +18.0% | |
| 7 | Whole Foods | +11.6% | |
| 8 | Albertsons | +10.9% | |
| 9 | Publix | +8.4% | |
| 10 | Kroger | +6.7% | |
| 11 | Safeway | +5.9% |
Method. Share is each chain’s portion of total category store visits, resolved deterministically from opt-in device visits across ~74.6M U.S. households. Change is same-store (only locations active in both periods) and outlier-trimmed, so it reflects real visitation rather than coverage or panel changes; it is category-relative, which controls for seasonality and panel growth. Comparison is H2 2024 vs H2 2025. Aggregate and k-anonymous — never PII. Movement reflects both creative and media weight and is not attributed to creative alone.
The same household graph that produced this table can tell you which of your ads drove a visit — CTV, programmatic, out-of-home or your website. Tag your media and ask it.
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