Popeyes Louisiana Kitchen Cross Shopping Analysis: Convenience is King! We analyzed cross foot traffic across 1,884 Popeye’s restaurants and found foot traffic overlap in common with 70,088 other restaurants in their local areas.

> The average cross shop distance between restaurant locations was 10.8 miles
> On average each Popeye’s location is Cross Shopped with 37.2 other restaurants
> There’s always heavy overlap with chicken restaurants, and high overlap with other fast-food restaurants
>The biggest overlaps come from the nearest businesses and every location has different types of neighboring businesses
>Quorum Data provides precise cross-shopping analysis for Popeyes Louisiana Kitchen to learn where Popeyes customers are most likely found.
> Cross-shopping is an important indicator for finding new shoppers with similar habits to existing customers.
>Looking at Popeyes locations in Florida we can see a few crystal clear indicators:

1.  Distance is the most important factor in cross shopping – we’re most likely to find Popeyes customers in the closest businesses to a Popeyes location
2.  Food type is the second leading indicator. Except for distance, we find the highest overlap between Popeyes and other chicken restaurants
3.  We’re as likely to find high percentages of Popeyes customers in other types of retail stores as we are in other restaurants
4.  Every location has its own unique, specific mix of nearby most cross-shopped businesses

Quorum conquest targeting audiences focus on these locations where you already have the most customers in common and will immediately improve Cost Per Store Visit, Cost Per App download, and other common KPI’s within your existing reporting.

Check out Quorum’s many on the shelf options already in LiveRamp Data Marketplace, or contact insights@quourm.inc and get a a custom cross shop analysis and conquest targeting audience for any Brick&Mortar brand.

There’s no charge for the analysis and conquest audience creation! Billing is CPM based only on usage and happens automatically through n #LiveRamp Data Marketplace , just like any other third party audience.

Audiences are distributed to the media buying platform of your choice through LiveRamp Marketplace to the media buying platform (Meta The Trade Desk, Google DV360, Xandr, Amazon, Roku Inc., Hulu, Paramount Advertising, Discovery Inc., Yahoo, etc.) of your choice.