Cross Shopping – These Folks are Set In Their Ways!
– Applebee’s customers are more likely to visit other restaurants based on brand than location.
– Quorum Data provides precise cross-shopping analysis for Applebee’s Restaurants to show where else the highest concentrations of Applebee’s customers eat nearby.
– After learning more about Applebee’s customers’ dining habits, we can increase advertising effectiveness and decrease customer acquisition cost by finding new customers in the same places that existing customers go. Cross-shopping is real world behavior that provides a level of certainty unmatched by online behavior – we know we’re looking for new customers in the right place.

Dive in to the data:
– Quorum’s scale provides unique insight for every single Applebee’s Restaurant, identifying each location’s visitors and their unique dining habits.
– The top 10 most visited Applebee’s locations all have a different mix of top most cross-shopped restaurants. However, unlike some other restaurant chains, brand affinity is a stronger predictor of visitation than convenience. It’s easy to see by looking at visitor overlap count and percentage, versus distance. Applebee’s customers are more likely to visit certain other restaurants (Chili’s, Buffalo Wings) than they are to visit the closest other restaurant.