Cross-shopping is a valuable indicator of consumer interest and preference. When analyzing Macy’s in comparison to 25 other fashion retailers, it becomes clear that people explore various options to find their perfect style. The data presented represents actual visits by mobile devices within Macy’s stores, thanks to our geofencing technology that measures physical shopping behavior.

As expected, Macy’s customers frequently visit other fashion retailers that offer a combination of fashion and affordability. ROSS DRESS FOR LESS and MARSHALLS LLC stand out with the highest share of cross-shop traffic, at 17.40% and 13.32% respectively. However, it is quite surprising to see DICK’S Sporting Goods ranking high despite their wide range of products.

Ross Dress for Less 17.40%
Marshalls 13.32%
DICKs Sporting Goods 13.04%
T.J. Maxx 12.48%
Nordstrom 10.13%
Dillards 9.84%
Old Navy 6.71%
DSW 4.33%
Windsor 3.89%
H&M 1.53%

The Quorum Affinity Index has uncovered an astounding discovery – Macy’s customers have a staggering 75% preference for Chick-fil-A Restaurants over other QSR brands. This remarkable statistic showcases the undeniable love and affinity that Macy’s shoppers have for Chick-fil-A.

Chck-fil-A 1.4
McDonalds 0.8
Starbucks 0.8
Sonic 0.6
Taco Bell 0.5
Panera Bread 0.5
Wendy’s 0.5
Dairy Queen 0.5
Chipotle 0.4
Blaze Pizza 0.4

Based on the Cross Over Index, which takes into account the number of cross shop events divided by the total number of hotel brand visitors multiplied by 100, it is evident that the Marriott Hotels Courtyard is the preferred choice for accommodation.

Marriott Courtyard 0.8
Hampton 0.7
Residence Inn 0.7
Hilton Garden Inn 0.7
Marriott Hotels & Resorts 0.5

After analyzing the Quorum Composite Index (‘AI+C’/2), we have uncovered fascinating insights into the shopping habits of Macy’s customers. Our findings reveal a significant connection between shopping for fashionable apparel and air travel adventures.

Airports 7.5
Cosmetics1.9
Electronics 1.4
Furniture 1.3
Casinos 1.3