Nothing screams summer fun like evoking a classic movie line. Last time we were at the beach, now it’s time for a little bit of fun with golfers. In Quorum’s library of 700,000+ GeoFence polygons in the USA we’ve got 10,349 Golf Courses that we watch every day. We have precise boundaries drawn around the links and clubhouses, we’re not capturing neighbors or passers-by. So we get to learn a lot about the shopping habits of golfers and we think that cross shopping analysis Is one of the best ways to get to really know an audience.

If you’re looking for the best audience for your ski resort related ads we think golfers are a great fit- over 14% of the mobile devices we’ve seen on golf courses have also been to a ski resort. This isn’t a guess, just because golf, skiing and tennis have always gone together, these are mobile devices that we’ve seen in a GeoFence at a ski resort and one at a golf course this year.

Golf marketers, here’s a tip: golf course visitors (we could probably just call them golfers) shop at Dick’s Sporting Goods. They’re 3x more likely to be at Dick’s than at Golf Galaxy. If you want more golfers and people shopping for golf gear, think about adding DICK’S Sporting Goods visitors to your target audience, we’ve got 2.3 million of them, AND 11+ million golfers that we tracked physically out on the links this summer.

Compare that to less than 2.6 milliion on the Golf Channel at astronomical rates, and pretty quick it’s a no brainer to target this niche directly on lower price inventory on platforms like Meta, Roku Inc., Hulu, Paramount, Netflix, The Trade Desk, Yahoo, Xandr, Beeswax (Acquired by Comcast) and other DSP’s with off the shelf and custom audineces from Quourm available in LiveRamp. #roas

Golf specialty brands that take note will CRUSH holiday #ecommerce sales this year. We’re talking to you: Callaway Golf, TaylorMade Golf Company, Wilson Sporting Goods Co., COBRA PUMA GOLF, PING, Titleist, Cleveland Golf, Mizuno USA, Nike, adidas, William Murray Golf, TravisMathew, , Bonobos, Under Armour, Eastside Golf, lululemon, Metalwood Studio, LLC, Rhoback, Random Golf Club, RADMOR Golf, LIV Golf, PGA TOUR, and PGA TOUR Superstore.

When it comes to apparel in the physical world, here are 20 clothing retailers visited by these same devices, in order from highest to lowest percentage affinity:

Dillards
T.J. Maxx
JCPenney
Marshalls
Kohls
Macys
Ross Dress for Less
Nordstrom
Old Navy
American Eagle
DSW
H&M
Lululemon
REI
Athleta
Forever 21
Ralph Lauren
JoS A Bank

Top Auto Dealership Brands visited:

Toyota
Chrysler Jeep Dodge Ram
Ford
Chevrolet GMC
Honda
Nissan
Mercedes-Benz
Kia
Subaru
Lexus
Hyundai
BMW
Audi
Volkswagen
Mazda
INFINITI
Volvo
Acura
Mitsubishi
Tesla

Do you have an audience you’d like to learn about? Let us know, we’re taking requests and summer is almost over!